🚨 New Exclusive Marketing Tip: “Hey Countrymen, Have Some Soup” 🥣
🚨 New Exclusive Marketing Tip: “Hey Countrymen, Have Some Soup” 🥣 Last night, I discovered a soup seller—and a game-changing marketing secret. Here’s how it went down: My friend and I were walking, munching seeds, when we heard it: “Hey countrymen, have some soup!” 🎯 We weren’t planning to buy soup. We didn’t even stop. But three steps later, my brain whispered, “Turn back.” I asked my friend, “Soup?” He replied, “Why not?”—which NEVER happens. (He’s the no-to-everything guy). Here’s the wild part: we’d passed FIVE other soup kiosks. None of them got our attention. Not one. 🚶♂️❌ But this guy? He nailed it with one word: countrymen . It wasn’t about the soup—it was about belonging . 💡 The takeaway? Create a sense of connection, not just desire. When people feel a part of something bigger, they buy into more than just the product. Think about your next campaign. Are you speaking to everyone , or are you speaking to your people ? Relatability beats complexity. Every. ...