🚨 New Exclusive Marketing Tip: “Hey Countrymen, Have Some Soup” 🥣

Last night, I discovered a soup seller—and a game-changing marketing secret.

Here’s how it went down:

My friend and I were walking, munching seeds, when we heard it:
“Hey countrymen, have some soup!” 🎯

We weren’t planning to buy soup. We didn’t even stop.
But three steps later, my brain whispered, “Turn back.”

I asked my friend, “Soup?”
He replied, “Why not?”—which NEVER happens. (He’s the no-to-everything guy).

Here’s the wild part: we’d passed FIVE other soup kiosks.
None of them got our attention. Not one. 🚶‍♂️❌

But this guy? He nailed it with one word: countrymen.
It wasn’t about the soup—it was about belonging.

💡 The takeaway? Create a sense of connection, not just desire.

When people feel a part of something bigger, they buy into more than just the product.

Think about your next campaign.
Are you speaking to everyone, or are you speaking to your people?

Relatability beats complexity. Every. Single. Time.

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Funny Copywriter